Recommendations

Even though the enterprise's sales process is a good one, we believe that there is still a couple room for improvement. One thing we noticed was that there was a silo at the beginning of the process. Enterprise has this system installed that allows the customer to book a car even if they don't have a car on the lot due to the fact that their lot changes every minute. 

One way to improve the website in order to prevent customers from booking a reservation for a car that is not available is to combine the website with the inventory system at each branch. This way, when a customer makes a reservation on the website, the system can check the availability of the car at the relevant branch and only allow the reservation to be made if there is a car available. Additionally, when a car is returned to a branch, the website can be automatically updated to reflect the new availability of that car. Another way to improve the customer experience on the website is to offer a self-service option for corporate and regular rentals. This could involve providing a self-serve booth on the website that allows customers to handle the entire rental process themselves, including completing any necessary paperwork and making payments. This can help to streamline the process for customers and reduce the amount of time they need to spend in the office. Additionally, it could be helpful to offer customers the option to scan their driver's licenses and update their information on the website. This can help to ensure that the customer's information is up-to-date and accurate, and can allow them to skip the process of providing this information in the office. It might also be beneficial to offer a questionnaire on the website that allows customers to determine their eligibility for rental and offers them other options if they do not qualify. 

Here is the ought to be swim-lane diagram:

    

For the ought to be diagram we decided to expand on their database and make it more of a centralized one in order to solve the information silo problem that comes with Enterprise’s ECARS and ARMS systems. The ECARS system really only manages the cars in stock, the cars that have been sent out for customer usage, and the condition of the cars of the specific branch. While the ARMS system allows Enterprise to keep track of transactions done with customers, license credentials, and customer credentials that are stored automatically into the system. By making both of these databases one, the company would be able to be more efficient with their data collections as well as not having an information silo problem in any department of the organization.